Starting a Watch Repair and Resell Company: A Simple Guide


If you love watches and appreciate quality, then starting a watch repair and resell business is a good idea. The watch industry is evergreen and there is always a market for good, authentic watches that have been well-repaired. If you are ready to start, I will guide you through how to learn the craft, what you should know, what to buy, what to resell, and how much you can make as you scale up. This guide provides all the basic information you need to kick-start your journey as a watch dealer.

Why Start a Watch Repair and Resell Company?

It is possible to make a good business out of your love for watches by starting a watch repair and resell business. A large number of people are always searching for clean-looking vintage and luxury watches. A repaired watch is not depreciated easily in the market and the buyer gets value for his money in the form of a quality product. Thus, if you are willing to spend time on it and you are interested in watches – you already have it made. Now let’s take a look at the ways through which you can make this business effective.

Learn the Basics of Watch Repair and Maintenance

To be able to buy and sell watches, you have to know how they operate. The art of watch repair is a slow process that needs skill and the right amount of knowledge. You don’t need to turn into a watchmaker but have basic knowledge about watch repair. Spend time learning how to work with watch movements, change parts, and know what each watch brand requires.

You can begin with courses in watch repair. There are online courses that teach students how to service a watch to more complex and intricate watch repair. You might also try to locate a local watch repairman who could perhaps offer you on-the-job training. Additionally, you also need to pack your watches in high-quality boxes. So, understand the packing process of watches with custom insert boxes wholesale. The more you know, the better your repairs will be, and this increases the value of the watches you intend to sell.

Understanding the Process of Buying and Selling Watches

Buying and selling watches is a process that requires care and strategy. The watches you choose should be in demand, and they should have the potential to be resold at a profit after repair. Start by researching popular watch brands and models. Look for watches that retain value over time, such as well-known luxury brands. 

When you start buying watches, be selective and examine each watch closely. Look at its condition, and be honest about whether you can repair it to a high standard. A well-repaired watch not only looks good but also performs as it should. If possible, buy watches from reputable dealers or people who can verify the watch’s history. It’s better to start with a small inventory and grow as you learn.

The Best Watches to Repair and Resell

Some watches are more valuable than others, and knowing which ones to buy can help you succeed. Vintage watches from brands like Rolex, Omega, and Tag Heuer are always popular and tend to hold their value well. Other brands like Seiko or Citizen are also good, as they’re known for their durability and popularity among collectors and casual buyers alike.

When you repair a well-known brand, buyers are more likely to trust that watch’s quality. For example, a vintage Omega watch in good condition is likely to attract serious buyers. It’s best to focus on brands that people recognize, as these are easier to sell once you have repaired them.

How Much Watch Dealers Earn

The earnings of a watch dealer vary depending on the type of watches they sell and the amount of experience they have. When you’re starting out, you may not make a large profit right away, but as you get better at repairs and build a reputation, your earnings can increase significantly.

Most watch dealers charge based on the watch’s brand, model, and repair complexity. A simple repair can make about $23 per hour, while more complex repairs can be priced even higher. Once you become experienced, you could earn between $500 to $1,500 per month on part-time work. For full-time dealers with a solid client base, earnings could go up to $3,000 or more each month.

Set Up Your Workshop and Equipment

To repair watches professionally you will require the following tools. Essential tools of watch repair include a loupe, a set of precision screwdrivers, tweezers and a watch press. You will also require items such as replacement watch components, new watch batteries, and gaskets. When you are more advanced, you may need to buy better tools such as ultrasonic cleaners and timing machines.

Ensure that your workshop is well lit as watch repair work involves the use of small parts that may be hard to see. Clutter-free environment makes it easier to work and is more effective. You can work from home or hire a small space if you desire to have a specific business space. Lastly, you can stock some customized watch boxes to pack your watches in premium packaging.

Marketing Your Watch Repair and Resell Business

After planning your business and creating your business, it is time to advertise it. Begin with creating a basic website or a page on social networks where you post your creations. Take good pictures of the watch and describe the watch you have worked on and the one you are selling. Make sure people you know personally and those in your local area are aware that you have started a business. Word of mouth is always effective, especially when you are just starting your business or your product.

If you are dealing with luxury watches, it is recommended to participate in watch-related forums or groups on Facebook. Such sites can be good sources of potential buyers and contacts in the field. The more people see your work, the easier it is to become known as a reliable watch dealer.

Conclusion: Take It One Step at a Time

To start a watch repair and resell company is a very fulfilling venture you have to be willing to devote time and effort. First, you will start to understand how to find the watches to repair and how to establish your business. Don’t be in a hurry, and do not rush the process. Every watch that you work on gets better and better and your reputation grows with every watch you work on.

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