Customer reviews are extremely beneficial to your business. With 97% of consumers checking reviews before making a purchase, customer feedback is more than just a ”nice to have”; it’s essential.

Fortunately, consumers are willing to voice their opinions. Consumers have numerous opportunities to provide feedback on every transaction they make, both online and offline, so customer insight is readily available.

So, how do you determine which are the top product review sites?

What Makes a Review Useful

To find the best customer feedback platform for you, you must first define your review criteria. Here’s how you can make your reviews as useful as possible.

• Your feedback should come from actual customers. Collecting reviews from real users of your business ensures that the insight is genuine, making it useful to both your brand and potential customers.
• Believe it or not, while unwelcome, negative reviews can be useful to your business.
• However, 22% of consumers would consider a business suspicious if they could not find any negative reviews.
• Aim to collect feedback from all stages of the customer journey, not just at the end. Gathering reviews at various stages of your customer’s experience ensures that you get a clear picture of how you’re doing at every touchpoint, and highlights which areas could use improvement.

Benefits of Customer Reviews

Customer feedback is one of the most valuable insights into your company. Review platforms can improve everything from your search ranking to your brand reputation.

Find how you intend to use your feedback before deciding on the best customer review platform for you. Plus, customer review is also very helpful for students when they find the best assignment help company uk for their academic tasks.

Top Customer and Product Review Websites

There are a great number of tools and websites available for collecting and managing customer feedback; and what works well for one business will probably not work for another. Other review sites focus on specific industries, while others focus on feedback for businesses and operations in local, regional, or global markets.

The silver lining is that you do not have to limit yourself to just one of these sites, tools, or platforms to collect customer feedback. Collecting it from a number of them will bring you an all-inclusive knowledge on what customers think about your company, irrespective of which source it comes from.

Not every single review website should be listed in this paper, but we’ll just mention the ones that gain the most popularity.

Facebook Recommendations

When you think of Facebook, you may not immediately think of customer feedback. Surprisingly, Facebook reviews (officially known as Facebook Recommendations) comprise 19% of all customer reviews. With such a large number of users, and 66% of those likely to share their purchasing experiences there, Facebook is an effective tool for building brand reputation, both online and in physical stores.

Unlike the commonly used 5-star rating system, Facebook uses ‘Yes/No’ options to solicit feedback from its users. On a business Page’s “Recommendations and Reviews” section, users respond to a simple question: “Do you recommend (business name)?”. Reviewers can respond with a click of a button, then add more detail with additional text, photos, and tags.

To view reviews on your Facebook Business Page, select the Recommendations or Reviews tab beneath your profile picture. Facebook displays all reviews publicly, and you cannot make them private.

Google Reviews

With more than 60% of consumers checking Google reviews before visiting a business, this rating is one of the first things a potential customer sees when deciding to use a brand.

Most likely, you’ve seen Google reviews before. They appear on the search engine in the Google Business profile that pops up when you search for, for example, “supermarket near me”: When you search for a business on Google Maps, you will see Google reviews.

Because of Google’s popularity and influence, reviews left on the platform are far more widely read than those left on other sites; therefore, understanding how to collect and manage them is essential.

Amazon Reviews

The number of customer reviews left by Amazon’s millions of users is growing at a rapid pace. Amazon has 310 million customers worldwide, and 66% of them begin their product search on the website. Competition on Amazon is fierce, but reviews can help you stand out.

Customer feedback is important to Amazon. When you search for a product, the customer rating is one of the first things you’ll notice. Reviews appear frequently on product pages, including product comparisons, customer photos, and on-page reviews.

Amazon encourages customers to provide product feedback by sending emails after they receive their purchases.

Yell.com

Yell.com is the United Kingdom’s largest online business directory. You can get a free business profile that includes everything from contact information and opening hours to photos and customer reviews. Customers can leave feedback on businesses they’ve used through the Yell Reviews platform, which also allows for a two-way conversation between the business and the reviewer.

Customers can leave a review on Yell.com by searching for the company and clicking the ‘Write a review’ button at the bottom of the page. To publish feedback, reviewers log into a Yell.com account, which can be created with a Facebook or Google profile. Alternatively, they can log in as a guest.

Begin Collecting Customer Reviews..!

Customer reviews are essential for understanding why people use your company and what you can do to improve their experience with you. Whatever platform you select, ensure that your feedback is:

• Genuine feedback from real customers.
• Collected from all stages of the customer journey.
• A true representation of the good and bad.