TikTok is a digital platform where you can experiment with numerous content creation strategies. It gives space for the utmost creativity. In contrast, one thing is alone constant. The TikTok audience prefers easily digestible content presented in a vertical orientation. This is a key guide that helps new creators lay a strong foundation on TikTok. Furthermore, new creators can get free TikTok fans to boost their initial visibility. Dive and find more such interesting tips in this article. Also, let’s see why vertical content is significant and how to create the perfect vertical content for TikTok growth.
What is Vertical Content?
Vertical content refers to any video content that is consumed in a visual orientation. These vertical video content are 9:16 in ratio and are widely preferred by social media platforms. It is perfect for mobile view and is the best orientation so far. There are other orientations, such as square view and horizontal view.
Why Should You Care about Vertical Content?
Vertical videos are easy to shoot. Anyone who owns a smartphone can shoot a vertical video. It helps deliver the content effectively and does not strain the user. It even attracts busy people who watch TikTok videos while on the run. Also, it is flexible enough to attract users who do not even have time to turn their phones and watch a video. In this fast-paced world, it has become necessary to avoid time-consuming things. Vertical videos consume less time, so they are good for getting instant recognition.
Creating the Perfect Vertical Content for TikTok Growth
Here are a few tips you need to create the perfect vertical content for your TikTok growth.
- Know Your Platform
- Concentrate on a Single Message
- Limit your duration
- Use Diversified Angles
- Tailor Your Written Content
Know Your Platform
Understanding your platform lets you know what dimensions are perfect for your handle. In addition to that, you will get an idea of what will be on the screen. For example, every platform has a comment, share, and like button. They also cover certain parts of your video. So you need to be aware of their places before filming. This understanding would help you place text in a visible way. The buttons of the platform will not be a hindrance. You can create the best compatible video and improve user experience.
Concentrate on a Single Message
The key to creating the perfect vertical video is to focus on a single message. This helps you produce crisp content. You need to strive hard to pack all the relevant information within the time you have. Avoid fluffs and grand intros unless and until it is absolutely necessary. For instance, you could do elaborate intros if you are posting the first video of a TikTok series. Otherwise, keep the content focused on one single message and utilize the entire time to do justice to the message.
Limit your duration
Some video-sharing platforms support horizontal videos and long videos. For digital platforms like TikTok, shorter videos work well. Moreover, the vertical orientation and shorter duration of the videos contribute to the increase in the number of active users of TikTok. The platform prioritizes short-form content as it is more digestible. For your vertical video to boom on TikTok, your goal needs to be to keep your content under one minute. This helps in capturing the sight of passive viewers. Also, you can get free TikTok likes and increase your visibility. In addition to that, when people repeat watching your videos, you tend to get more views. Substantially, your credibility increases.
Use Diversified Angles
Now, you wonder how you could create interesting content within a short time and with a fixed orientation. It is possible to create freshness from different angles. Maintain the same orientation but use diversified angles. Try mixing up your angles when you shoot. You could shoot the same content from different angles. You could play with the zooming in and out feature. Zooming in for a clear closeup and zooming out to get an overall view are some basic views to mix up things.
Tailor Your Written Content
While creating a vertical video, the written script plays a crucial role. For instance, the keywords in your description and title will have an effect on the promotion of your video. If you want viewers to stay and watch your video content, it needs to have the right subtitles and titles. Most TikTok users log into the app on their mobile phones. Be it Android or iOS, the mobile view is constant. Keep this in mind while you create videos. You can create square videos and horizontal ones. But they have a lesser impact. If the content really demands such orientations, you can go for it. Or else stick with vertical content.
Wrapping Up
Leverage vertical videos on TikTok and expand your chances of going viral. Cater to the needs of your audience for a fruitful result. Put yourself in the shoes of your audience. Decide for yourself if you would skip the vertical content or the horizontal one that requires you to turn the screen. Understand the audience mindset, and be empathetic in your content creation!