The youth in Egypt constitute nearly 60% of the total population as of 2022. Thus, a large number of young individuals in the country is predicted to support the growth of Egypt Beauty and Personal Care Market in the forecast years. 

According to MarkNtel Advisors study, The Egypt’s Beauty and Personal Care Market are projected to grow at a CAGR of around 8.1% during the forecast period, i.e., 2024-30.

The population of Egypt has risen to 104 million in 2022, and the number of newborn babies is increasing each year in the country. The increase in the number of newborns is increasing the demand for baby care products like mild shampoos, soaps, powders, etc. social media penetration, coupled with parents’ urge to provide their babies with the utmost care, is driving the demand for baby care products, and with the increasing number of newborns, a huge opportunity has surfaced for the beauty & personal care product manufacturers in the country.

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Key Findings in Egypt Beauty and Personal Care Market:

Egypt Beauty and Personal Care Market Key Players:

Marico Ltd, Procter & Gamble Company, Uniliver PLC, Henkel PDC Egypt SAE, L’Oréal Group, Avon Inc, Kao Corporation, Ori Flame Cosmetic S.A., Revlon Inc., The Estee Lauder Companies Inc., Others

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Market Segmentation Overview:

By Type

-Personal care

–Hair Care

—Shampoo

-Conditioners

—Hair Oils

—Hair Styling Products

–Skin Care

—Facial Skin Care Products

—Body Skin Care Products

—Lip Care products

–Sun Care

–Bath and Shower

—Shower gels

—Soaps

—Others

–Oral Care

—Rinses and Mouthwash

—Toothpaste

—Toothbrushes

–Deodorants, Perfumes, and Antiperspirants

–Men’s Grooming Products

–Baby Care Products

-Cosmetic products

–Facial Make-up Products

–Eye Make-up Products

–Lip and Nail Make-up Products

–Hair styling and Colouring products

Of them all, the skincare & sun care products in the personal care segment are expected to witness significantly growing demand during the forecast period. Egypt has a hot climate due to the presence of a vast desert however, the areas where the major population resides are near to Nile river delta. The proximity to the Nile Delta and the coast makes these areas exceptionally humid. Extreme heat and humidity cause intense damage to the skin and to prevent this the use of skin and sun care products is essential.

The hot climate due to the presence of the scourging sun is pushing forward the adoption of sun care products like sunscreens in the country. The individuals are using sun care products to prevent sunburns, dark spots, and overall skin darkening. The rising incidence of skin diseases in the country caused by excessive & unprotected exposure to high cumulative levels of ultraviolet (UV) radiation of the sun has made products like sunscreen a necessity. The demand for sun care products is expected to surge further as Egyptians are now becoming increasingly aware of the harmful effects of UV rays directly hitting the skin and resulting in sunburns, heatstroke, & even skin cancer.

By Distribution Channel

-Speciality Stores

–Cosmetic Store

–Drug Store

-Large & Small Retail Stores

–Hypermarkets & Supermarkets

–Departmental Stores

–Others

-E- Commerce Platforms

The growth of e-commerce platforms is expected to boost the sales of beauty and personal care products in the country in the coming years.        

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By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

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